Using Video in Marketing to Increase Sales

Are you using video in your marketing efforts to increase sales? If not, you should be. Here’s a list of helpful tips that demonstrate how properly using video in marketing efforts can increase your conversation rates and bottom line.

Feature videos prominently on your website.

Featuring a video on prominently on your main landing page can have a huge impact on customers. After all, this is the first area of your website — so it would behoove you to make a strong impression. Video content is engaging, but don’t take out word for it. One case study found that when video was featured prominently on landing pages, the conversation rate was 11% versus the original 6.5%. Amazing! (Source: VinYard Case Study 2012)

Create a YouTube channel.

Hosting a video on Youtube can have an astounding impact on your SEO, after all, YouTube is owned by Google. Consider this, 63% of Google’s universal searches include video. (Source: Marketingland) Not enough to convince? What about this: video is 50 times more likely to get organic page ranks in google than plain text results. (Source: Forrester Research)
Consider starting a product video blog.

Combine the power of blogging with the power of video. Blogging is a proven method of gaining customer trust and converting leads into sales. Consider this: 61% of U.S. online consumers have made a purchase based on recommendations from a blog. (Source: BlogHer)

Always include a call to action.

Many people make video content — some of which is very visually compelling — but they forget the all important call to action. Make sure that your videos always have a strong call to action, otherwise, what’s the point? It’s important to note, however, that this call to action doesn’t necessarily have to be directly related to sales. The call to action could be about joining your mailing list, liking a Facebook page, or similar.

Social media users love video content. Share them!

Consider this: Video posts have a 135% grater organic reach than photo posts. If that’s not proof that using video in marketing efforts increase sales — than I don’t know what is.